IBM Customer Experience Analytics empowers marketers and customer experience professionals to quickly understand and take action on data-driven insights to improve engagement and conversion rates.

IBM® Customer Experience Analytics is a software as a service (SaaS) solution that provides users with the following:

• Role-based dashboards to monitor topline metrics to enable decision makers to easily identify trends and drill into understand root causes
• Mindset analysis to understand where customers are in their consideration cycle
• Omnichannel journey analysis to give you an accurate view of the complete customer journey across all events and channels to provide insight to improve business outcomes
• Customer behavioral analysis to understand and proactively enhance customer site interaction with immediate visibility into your online customers and business to detect problems, quantify impact, and identify trends

Find out more here.