IBM® Customer Insight for Banking, formerly known as IBM Behavior Based Customer Insight for Banking, is designed to help you optimize each interaction with every customer. Improved customer insight can help you increase revenue, improve wallet share, and reduce attrition. Customer Insight for Banking empowers users by:

• Helping apply advanced analytics for improved customer insight
• Enabling granular behavior-based dynamic customer segmentation
• Including prebuilt predictive analytics capabilities, models, and interfaces
• Using propensity models to detect overdraft, cross-sell opportunities, and client attrition
• Offering prebuilt application programming interfaces (APIs) for integration with existing customer-facing applications

Find out more here.