This release focuses on real-time analytics and decision-making, privacy-sensitive data collection, and suite usability and performance. Important enhancements are in four key areas:

• More powerful, real-time decision-making capabilities in recognition of the growing importance of turning live interactions with a customer into a marketing opportunity.
• More privacy-sensitive collection and sharing of digital behavior data. This helps marketers balance the importance of collecting and using this data with the increasing complexity of privacy concerns around the world.
• An improved user interface. The speed of today's marketing environment  requires users of IBM Enterprise Marketing Management products to be able to get their work done in the most comfortable and efficient manner.
• Greater ability to analyze marketing results and to use those insights to help guide future marketing efforts. This capability is based on the ability of IBM to understand that today's marketers are operating in an era of greater accountability than ever before.

Find more information here.