IBM Marketing Cloud changes the way that marketers engage with customers through cloud-based marketing automation:

• Faster time to achieve return on investment through a cloud-based, digital marketing platform
• Flexible marketing database to create a single view of the customer
• Sophisticated interaction engine to automate consistent cross-channel experiences
• Purpose-built analytics that drive better marketing decisions and deeper customer engagement
• Flexible integration framework that supports click to connect integration with customer data sources and other applications

Find out more here.