IBM Social Media Insight, formerly IBM Social Merchandising, helps retailers and consumer product companies develop improved merchandising and marketing strategies through retail insight gained from analysis of external social data and product reviews.

IBM® Social Media Insight, formerly IBM Social Merchandising, delivers powerful social and online product review insights to retail and consumer products leaders to improve merchandising and marketing decision making. Social Media Insight applies advanced analytics to a vast amount of unstructured social and online product review data to surface key consumer attitudes that impact customer satisfaction and loyalty.

Product features and functions remain the same. Due to the update cycles, for a brief time you may continue to see the previous name in various systems.

Find out more here.