IBM Watson Virtual Agent, a cognitive assistant for business, delivers the following capabilities:

• Allows an organization's customers to get the assistance they need using a two-way conversation that provides a customer self-service interaction
• Helps customer service by providing customers an opportunity to interact with a company using natural language
• Enables an organization's customers to get answers to questions, to resolve issues, and to have a simplified user experience
• Is relevant for businesses given their need to have high-touch relationships with their customers especially through digital communication channels
• Assists in simplifying and accelerating time to value for businesses and their customers

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