IBM Silverpop Engage reduces the complexity of omni-channel marketing and enables marketers to deliver exceptional experiences for customers across the entire brand journey, increasing loyalty and driving revenue. Silverpop Engage allows marketers to:

• Capture customer behavior from a variety of sources.
• Leverage customer behaviors to automate and deliver, at scale, highly personalized interactions.
• Integrate seamlessly with best-in-breed technology solutions.

Find out more here.