IBM Social Merchandising V1.0 is a business analysis solution that helps retailers and their consumer products partners activate the power of social data insights for use in deciding important product merchandising and marketing strategies.

IBM Social Merchandising V1.0 delivers powerful social insights to retail and consumer products leaders to improve merchandising and marketing decision making. Social Merchandising applies advanced analytics to a vast amount of unstructured social data and surfaces key consumer attitudes that impact customer satisfaction and loyalty.

The solution:

• Presents social sentiment learnings, trends, and other metrics from selected sources such as Twitter or online product reviews
• Provides a robust picture of customer perceptions related to attributes such as quality, convenience, and price
• Uncovers changes in consumer sentiment to help discover and prioritize emerging insights
• Helps identify what consumers are saying about items in the existing product offering

Find out more here.