IBM Watson Analytics for Social Media (previously called IBM Social Media Analytics) helps marketing professionals tackle their biggest challenge: knowing their audience. IBM's world-class analytic methodologies, coupled with sleek, user-driven design, allows Watson Analytics for Social Media to make sense of social media data, in a way that every user can understand.

Getting started with Watson Analytics for Social Media is simple because it interprets natural language and guides users to relevant social media content. Getting insight from Watson Analytics for Social Media is simple since it detects sentiment, identifies patterns, and leads users to insights that make a difference in the way that their organization understands and serves its audience. With Watson Analytics for Social Media, businesses can understand the stream of consciousness of the world through a cognitive lens.

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